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Participants will explore how strong personal brands are purposefully and actively managed, sustained and grown through repeated client experience, interaction and awareness. This course focuses participants on the fundamentals of managing, growing, protecting and leveraging brand equity.
Participants will learn how to:
- Create a focused brand message and develop a distinctive brand personality
- Turn clients into marketers
- Leverage third party relationships to open doors
- Utilize experience, deep expertise and thought leadership to position oneself as an expert
- Become a “quoted subject matter expert” and be seen in the same “circles” as other leading experts
- Pass on engagements that will blur your brand or negatively impact it
- Protect your personal brand
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